As much as I like being pampered, Spas and Wellness travel is not something that I have a lot of experience in – it’s not really budget travel. Though if anyone feels like treating me, that’s fine by me! Anyway, since I’ve not had much experience, Paul from Health and Fitness Travel has provided this article about upcoming health travel trends in 2018:
Forecasting the next big trends in wellness travel for 2018, Health and Fitness Travel live up to their reputation as the wellness holiday specialists. From mindful movement holidays, to happiness retreats and architectural wellness, discover the hottest new trends that will influence the wellness world in 2018.
Preventative Health to Eliminate Disease
With preventable diseases responsible for approximately 70% of premature deaths worldwide each year, it’s more important than ever that we start to take our health in our own hands. As people become increasingly aware of how unhealthy habits and lifestyle can significantly increase the risks of illness, including heart disease, diabetes and cancer, there has been an increase in preventative health holidays to keep your well-being in check. Medi-spas usually involving a comprehensive health check-up, counselling and spa therapies are advancing to cater to disease prevention.
A growing trend in the wellness industry, ‘wellness architecture’ is reshaping the luxury travel sector; providing spaces that are not only structurally beautiful, but also comfortable, functional and sustainable. With guest welfare at the forefront, more ‘healthy-for-human’ hotels are emerging, where both the design and materials used address the physical and mental health of the people inside. This includes ‘living’ buildings, with greenery that grows inside, and design that encourages human movement and mindfulness.
Food as Medicine
A worrying 7 in 10 people take prescription medication, and this unhealthy pill-popping culture has led to an awareness of the need to replace pharmaceuticals with more natural remedies. We’re now seeing a growing trend towards ‘food as medicine’, with more people ditching the drugs in favour of treating their ailments with the right nutrients. This has also led to an increase in nutrition-friendly holidays, where guests can discover the best diet for their body type and health concerns.
Contrary to the belief that holidays are reserved for celebratory events such as honeymoons and anniversaries, more people are planning wellness holidays following the breakdown of a relationship. The stress and anxiety caused by major life changes like divorce, lead many individuals on a solo wellness trip, in order to tap into the transformative power of travel. Retreats are responding to this growing trend, with an array of emotional healing therapies, stress management and life coaching services.
Mindfulness has been a major buzzword in the wellness world over the last few years, and 2018 is set to be the year of ‘mindful movement’. With increased awareness of the connection between the mind and body, a shift towards mindful exercise is occurring, bringing attention and focus to one’s workout, whilst reaping the physical and psychological benefits of exercise. Next year will see a significant emergence of such workouts, as well as more retreats offering wellness programmes with equal focus on being active and mindful.
Technology for Wellness
It will come as no surprise that in this tech-dependent digital age, one of the biggest trends in the wellness industry is still technology. Spa and fitness technology has become increasingly sophisticated, with traditional treatments and activities being adapted to enhance results using technical approaches, from measuring your body composition to high-tech anti-aging medi-spa treatments. Despite the growing awareness of the need for regular ‘digital detoxing’, technological advances in wellness will only continue to accelerate to meet consumer demands.
Skip Gen Holidays
While last year we saw a rising trend for family and ‘multi-generational’ holidays; 2018 is set to be the year of ‘skip-gen’ trips, where grandparents take grandchildren on once-in-a-lifetime holidays, leaving parents behind. The reason for this shift can be attributed to the fact that the baby boomer generation are now retiring, with their top priorities being family and travel. Skip-gen holidays combine the two, providing the opportunity for major milestones such as graduations and special birthdays to be celebrated in style.
According to recent studies, experiences, not things, make us happy; therefore it’s no surprise that people are investing more on satisfying their wanderlust than buying material goods. English author Leigh Hunt writes, “The groundwork of all happiness is good health” and in the same vein, health resorts are highlighting the importance of wellness to achieve joyful bliss. Activities like morning hikes and beach circuit training all foster the production of serotonin (the ‘happy hormone’) and the likes of laughter yoga, smile-asanas and inner-smile meditation will soon fill your retreat schedule.
‘Now Age’ Holidays
Not shying away from the mystical world, more wellness retreats are beginning to tap into the healing powers of spirituality. The eclectic new-age practices of the 70’s are alive and flourishing in the ‘now’ society, with the integration of holistic or alternative healing therapies to modern western medicine. From crystal and energy healing, to reiki and light therapy, wellness retreats are bringing these unconventional healing techniques to achieve harmony of the mind, body and spirit.
The wellness tourism industry is placing an emphasis on social responsibility and are starting to take steps to ‘pay it forward’ and give back to their communities. From championing locally-made commodities, supporting farmers by procuring home-grown harvests to arranging community exercises to nearby villages, resorts are spreading the essence of wellness to those who need it. The rise of ‘eco-tourism’ complements these humanitarian efforts with a focus on community, environmental preservation and self-sustainability.
Health DNA Testing
In recent years, personalisation has been taking the wellness industry by storm, with consumers increasingly demanding tailor-made fitness programmes and spa treatments to accelerate results. Taking this one step further, people can now discover the role their genes play in their overall well-being with the emerging science of DNA testing. More spas and retreats now offer DNA analysis and consultations, to really tailor guests’ treatment plans to their health needs, and determine any predispositions they might have to certain types of diet, exercise and lifestyle choices.
Healthy Ageing Population
It’s no secret that we’re living longer, but want to look and feel younger, resulting in a boom of healthy-ageing holidays to help maintain a youthful glow. Already highly popular with the Baby Boomer generation, the appeal of healthy-ageing holidays are also rising in popularity with millennials; the oldest of whom are now in their mid-thirties! From collagen facials and vitamin C injections to non-surgical facelifts and menopause relief, spas and health retreats are offering consumers the opportunity to help slow down the clock.
Wellness Travel Specialist and Entrepreneur, Paul Joseph, is the co-founder of Health and Fitness Travel, a global leader in wellness holidays worldwide. Always ahead of the curve in pioneering new health programmes that revive the soul, boost fitness or address serious health issues, the worldwide wellness tourism industry has now become a multi-billion sector, growing faster than travel in general. Paul has a wealth of PR, Marketing, Sales and Management experience in the health and tourism industry, consulting leading hotels on their wellness strategy and contributing regularly to broadcast and media interviews.
For advice, guidance and booking visit www.healthandfitnesstravel.com or call 0203 397 8891